by Roger Munns
In the early summer months the outlook for many European holiday destinations wasn't looking good, and hundreds of thousands of holidays were being heavily discounted to tempt Brits to take a holiday in Spain.
But British travel agents saw a sharp turnaround in their summer season fortunes, as people fed up with weeks of rain and the heaviest flooding in living memory ditched home holidays in favour of an overseas trip.
The top destination was Spain, with the Balearic islands of Menorca, and in particular Majorca, heading the list. The Spanish mainland's Costa Blanca and Portugal's Algarve were also popular choices for families wishing to get away from it all.
With a rush for the sun, low prices and good deals were becoming hard to come by, and many holidays were selling at full price, with some companies even being able to increase their original prices with demand so high.
The general advice seemed to be to get a low price holiday holidaymakers needed to be at a travel agents as soon as they opened as there were so few about, or to regularly check internet sites for holiday companies like Thomas Cook and Thomson Holidays in the hope that they might bag a bargain.
'It was good news for the travel industry', commented one Menorca travel guide, 'it looked like there would be plenty of availability and prices would have to be slashed to lure people into a summer holiday abroad. But then with higher prices and strong demand hotels and the holiday industry in general benefitted from an unexpectedly good year.'
A spokesman for ABTA, the association of British travel agents, commented that April was so warm that everyone expected summer to be a scorcher and a lot of people decided not to go abroad. But then there was a rush to book a holiday.
The floods affected large parts of England and claimed four lives, and left a hundred thousand homes without water for two weeks in parts of Gloucestershire, Herefordshire and Worcestershire.
Insurance companies warned that the floods will ultimately cost small businesses millions, and insurers have been receiving tens of millions in claims from homeowners. The British government offered emergency aid to the worst affected areas to help with the cost of the clear-up. Yorkshire in the north of England saw some of the heaviest flooding, with thousands of homes left without power and three people dying.
The surge in holiday bookings came at a particularly opportune time for the three Balearic islands of Menorca, Majorca and Ibiza, who were doing better than many holiday areas before the British floods.
Clubbers from around Europe, and especially from the UK, descend upon Ibiza in the summer months for a week - and often two - of non stop partying.
Ibiza runs second only to the UK's main cities of London, Manchester and Liverpool in terms of popularity for clubbers, and some of the Ibiza clubs are as well known as any in the UK.
The three Balearic Islands of Menorca, Majorca and Ibiza might be close to each other, but they are all different in character and the type of tourist they typically attract.
A surprise is that the amount of time spent on Ibiza by each tourist is longer than on Menorca and Majorca - destroying the myth that Ibiza is primarily for long weekends or short trips for a couple of nights in the club.
Recent findings by the Balearics Tourist Authority show that after Ibiza, Menorca visitors stay on average for 11 days, with Majorca just behind. And the same pattern emerges for spending per day, with Ibiza top, Majorca second, and Menorca last.
The amount spent by Ibiza tourists averaged 94 Euros a day - a huge contribution to the island's economy, looked on enviously by Majorca and Menorca.
http://www.yourmenorca.net/weather
Showing posts with label Majorca. Show all posts
Showing posts with label Majorca. Show all posts
01 November 2007
29 October 2007
Spain Ad Campaign Targets British Tourists
by Roger Munns
From the late 1950's when overseas travel became available to the masses, Spain and her islands have consistently been the favourite destination for the British, Germans, Swedes and other Europeans.
Even when longer haul destinations in Europe like Cyprus, Malta and Greece became possible, and later holidays in Florida and even more recently Australia became economically viable for more people, Spain has maintained her popularity.
Part of the appeal of Spain is that it is just a short flight away from the UK, with Majorca and Menorca, two of the popular Spanish islands, taking under two hours from London's Gatwick Airport. Fares have dropped dramatically in recent years with the advent of low cost airlines flying to Mallorca, Menorca and mainland Spain, making the possibility of more than one visit a year to the island by many tourists a reality.
Such was the appeal of Spain and the opportunity to holiday abroad in the 1960's and 70's parts of Spain saw a rapid hotel and holiday complex building programme, with some areas changing from quiet coastal villages to concrete jungles, but despite this the tourists still flocked in, later to consider other areas that hadn't been developed as much. Emerging holiday destinations view the development of Spain in the early days of mass tourism with caution, and Spain itself has introduced tougher building and planning regulations to ensure their initial errors aren't repeated by developers ever anxious to build a new hotel resort.
New competition from Eastern European countries is a threat to Spain's holiday market dominance, and the decision has been made to spend some money on advertising the Balearics in particular to the British and German markets.
The three Balearic Islands of Menorca, Majorca and Ibiza might be close to each other, but they are all different in character and the type of tourist they typically attract, making the advertising campaign necessarily a diverse one to reach the different markets for the three different Balearic islands. A surprise for example is that the amount of time spent on Ibiza by each tourist is longer than on Menorca and Majorca - destroying the myth that Ibiza is primarily for long weekends or short trips for a couple of nights in the club.
But one thing does bind the three islands - the number of tourists from Germany, UK, and the Spanish mainland - which together make up over 80 per cent of their visitors.
The UK advertising campaign for Majorca includes a team distributing information at London's Victoria Station. Trains from Victoria run several times an hour to London's Gatwick Airport, allowing easy access to Mallorca for Londoners.
One spin-off from sustained tourism in Spain has been the number of Brits and Germans moving to the country and her islands, bringing with them the money they have made from selling their businesses and homes plus a pension, boosting the local economies further.
And the tourists who decide to call Spain home are becoming more involved with their new local governments and politics. Spain seems to be the new frontier for many weary inhabitants of the crowded towns and cities in the UK and Germany. While this trend bodes well for the Spanish economy, no one yet knows what sort of impact the influx of expatriates will do for Spain's political destiny.
Today, in 2007, nearly one million former British citizens call Spain their new home, and nearly a quarter of those are eligible to vote in Spanish elections. While they are allowed to vote on national issues, they are still curtailed from voting in local or regional elections, but that may change in the near future as more immigrants arrive on the sun-soaked sands of islands like Majorca, where British voting trends have decided the results of some elections already.
The San Fulgencio area, located in the Alicante province of Spain, currently heads the lead in foreigners calling Spain home now, with three quarters of them being British. Majorca and Menorca continue to be the most popular destinations for many Britains looking for new homes, new horizons and new destinies, and only time will tell what this means overall for Spaniards.
For Spain, spending money on attracting tourists doesn't just pay off with a two week holiday and spending spree - in many cases it's a case of a much bigger prize as the tourists buy a home and convert from being a holiday maker to living there full time.
From the late 1950's when overseas travel became available to the masses, Spain and her islands have consistently been the favourite destination for the British, Germans, Swedes and other Europeans.
Even when longer haul destinations in Europe like Cyprus, Malta and Greece became possible, and later holidays in Florida and even more recently Australia became economically viable for more people, Spain has maintained her popularity.
Part of the appeal of Spain is that it is just a short flight away from the UK, with Majorca and Menorca, two of the popular Spanish islands, taking under two hours from London's Gatwick Airport. Fares have dropped dramatically in recent years with the advent of low cost airlines flying to Mallorca, Menorca and mainland Spain, making the possibility of more than one visit a year to the island by many tourists a reality.
Such was the appeal of Spain and the opportunity to holiday abroad in the 1960's and 70's parts of Spain saw a rapid hotel and holiday complex building programme, with some areas changing from quiet coastal villages to concrete jungles, but despite this the tourists still flocked in, later to consider other areas that hadn't been developed as much. Emerging holiday destinations view the development of Spain in the early days of mass tourism with caution, and Spain itself has introduced tougher building and planning regulations to ensure their initial errors aren't repeated by developers ever anxious to build a new hotel resort.
New competition from Eastern European countries is a threat to Spain's holiday market dominance, and the decision has been made to spend some money on advertising the Balearics in particular to the British and German markets.
The three Balearic Islands of Menorca, Majorca and Ibiza might be close to each other, but they are all different in character and the type of tourist they typically attract, making the advertising campaign necessarily a diverse one to reach the different markets for the three different Balearic islands. A surprise for example is that the amount of time spent on Ibiza by each tourist is longer than on Menorca and Majorca - destroying the myth that Ibiza is primarily for long weekends or short trips for a couple of nights in the club.
But one thing does bind the three islands - the number of tourists from Germany, UK, and the Spanish mainland - which together make up over 80 per cent of their visitors.
The UK advertising campaign for Majorca includes a team distributing information at London's Victoria Station. Trains from Victoria run several times an hour to London's Gatwick Airport, allowing easy access to Mallorca for Londoners.
One spin-off from sustained tourism in Spain has been the number of Brits and Germans moving to the country and her islands, bringing with them the money they have made from selling their businesses and homes plus a pension, boosting the local economies further.
And the tourists who decide to call Spain home are becoming more involved with their new local governments and politics. Spain seems to be the new frontier for many weary inhabitants of the crowded towns and cities in the UK and Germany. While this trend bodes well for the Spanish economy, no one yet knows what sort of impact the influx of expatriates will do for Spain's political destiny.
Today, in 2007, nearly one million former British citizens call Spain their new home, and nearly a quarter of those are eligible to vote in Spanish elections. While they are allowed to vote on national issues, they are still curtailed from voting in local or regional elections, but that may change in the near future as more immigrants arrive on the sun-soaked sands of islands like Majorca, where British voting trends have decided the results of some elections already.
The San Fulgencio area, located in the Alicante province of Spain, currently heads the lead in foreigners calling Spain home now, with three quarters of them being British. Majorca and Menorca continue to be the most popular destinations for many Britains looking for new homes, new horizons and new destinies, and only time will tell what this means overall for Spaniards.
For Spain, spending money on attracting tourists doesn't just pay off with a two week holiday and spending spree - in many cases it's a case of a much bigger prize as the tourists buy a home and convert from being a holiday maker to living there full time.
06 September 2007
2007 Holiday Hot Spots
New competition from former Eastern Bloc countries have focused the minds of the tourist boards in traditionally favourite holiday destinations for Europeans in recent years - and it appears they could be doing a good job as many of the most chosen areas for this year are pretty much the same as ten and even twenty years ago.
The biggest winner this year among the holiday resorts seems to be Spain with six out of the top twenty destinations either being regions of the mainland like the Costa del Sol, or one of the Spanish Balearic or Canary islands, such as Ibiza and Tenerife.
Among city breaks Paris ranks highly, as it always does, while London has suffered with a high pound resulting in visitors from the US dropping this year - and a boredom factor setting in - with some Americans not visiting a second time as they feel they have 'done it' after seeing Buckingham Palace, St Paul's Cathedral and the Houses of Parliament. While some will venture as far afield as Windsor Castle, some twenty miles out of London, and some Oxford, few venture to other parts of England, preferring to catch the Eurostar to Paris with a two city trip.
Far flung destinations reaching the top twenty include Egypt and the Dominican Republic. Florida is in the doldrums for European visitors despite good value with the Euro and British Sterling both doing well against the US dollar. But getting in and out of America is becoming a real chore for many visitors now. If it isn't bad enough queueing at Disney for the rides with children in tow, a long wait in line at immigration after a ten hour flight is not the best start to a holiday - and with EuroDisney a far easier option visitor numbers are unlikely to recover any time soon.
But it appears no matter what new destinations come up for holiday possibilities, Spain and her islands are resilient to the challenges, and when they are challenged aren't afraid to advertise to past tourists to visit again, and for new ones to visit for the first time.
Mallorca as an island has been promoting itself to the UK market by including a team distributing information at London's Victoria Station. Trains from Victoria run several times an hour to London's Gatwick Airport, allowing easy access to Mallorca for Londoners.
The Balearic Islands of which Mallorca is part consist of three islands, as well as Malloca there is Menorca (the smallest island)and and Ibiza. Menorca has a season that traditionally is at its peak early May to end September, but is now trying to extend that from mid April to mid October.
As part of the Balearic Islands, Mallorca has welcomed many visitors back to live full time on the island. Menorca property has proved popular too, for those looking for a gentler pace of life than big sister Mallorca.
Property prices in Mallorca are similar to Menorca property, with a range of apartments and villas in both rural and town locations, and with twenty golf courses plenty of golf course developments too on Mallorca.
Menorca has just the one golf course, recently extended to eighteen holes, and is located in Son Parc, which has a choice of hotels, apartments and villas for holiday makers.
The cost of flying to Mallorca has come down in recent years from most European countries due to low cost airlines, especially in the island's core tourist areas of the United Kingdom and Germany, and last year easyJet started direct flights from London's Gatwick Airport to the sister island of Menorca, as well as serving Mallorca itself.
Despite competition from other destinantions, Mallorca looks set to remain a favourite holiday spot for some time to come.
http://www.articlesbase.com/travel-articles/2007-holiday-hot-spots-209692.html
The biggest winner this year among the holiday resorts seems to be Spain with six out of the top twenty destinations either being regions of the mainland like the Costa del Sol, or one of the Spanish Balearic or Canary islands, such as Ibiza and Tenerife.
Among city breaks Paris ranks highly, as it always does, while London has suffered with a high pound resulting in visitors from the US dropping this year - and a boredom factor setting in - with some Americans not visiting a second time as they feel they have 'done it' after seeing Buckingham Palace, St Paul's Cathedral and the Houses of Parliament. While some will venture as far afield as Windsor Castle, some twenty miles out of London, and some Oxford, few venture to other parts of England, preferring to catch the Eurostar to Paris with a two city trip.
Far flung destinations reaching the top twenty include Egypt and the Dominican Republic. Florida is in the doldrums for European visitors despite good value with the Euro and British Sterling both doing well against the US dollar. But getting in and out of America is becoming a real chore for many visitors now. If it isn't bad enough queueing at Disney for the rides with children in tow, a long wait in line at immigration after a ten hour flight is not the best start to a holiday - and with EuroDisney a far easier option visitor numbers are unlikely to recover any time soon.
But it appears no matter what new destinations come up for holiday possibilities, Spain and her islands are resilient to the challenges, and when they are challenged aren't afraid to advertise to past tourists to visit again, and for new ones to visit for the first time.
Mallorca as an island has been promoting itself to the UK market by including a team distributing information at London's Victoria Station. Trains from Victoria run several times an hour to London's Gatwick Airport, allowing easy access to Mallorca for Londoners.
The Balearic Islands of which Mallorca is part consist of three islands, as well as Malloca there is Menorca (the smallest island)and and Ibiza. Menorca has a season that traditionally is at its peak early May to end September, but is now trying to extend that from mid April to mid October.
As part of the Balearic Islands, Mallorca has welcomed many visitors back to live full time on the island. Menorca property has proved popular too, for those looking for a gentler pace of life than big sister Mallorca.
Property prices in Mallorca are similar to Menorca property, with a range of apartments and villas in both rural and town locations, and with twenty golf courses plenty of golf course developments too on Mallorca.
Menorca has just the one golf course, recently extended to eighteen holes, and is located in Son Parc, which has a choice of hotels, apartments and villas for holiday makers.
The cost of flying to Mallorca has come down in recent years from most European countries due to low cost airlines, especially in the island's core tourist areas of the United Kingdom and Germany, and last year easyJet started direct flights from London's Gatwick Airport to the sister island of Menorca, as well as serving Mallorca itself.
Despite competition from other destinantions, Mallorca looks set to remain a favourite holiday spot for some time to come.
http://www.articlesbase.com/travel-articles/2007-holiday-hot-spots-209692.html
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